How we rate bookmakers: A well prepared and complete guide
How we rate bookmakers is a question many gambling and betting enthusiasts ask themselves when choosing a reliable platform. With the growing number of options available on the market, it can be difficult to determine which bookmaker is worthy of your trust and money. This is where our team of experts comes in.
In this article, we will guide you through the criteria we use to rate bookmakers, ensuring you have all the information you need to make an informed decision.
Our goal is to provide a detailed and transparent review, based on expertise, experience and industry knowledge. We want you to feel confident when choosing a bookmaker, knowing that they meet the highest quality standards.
So, get ready for a world of valuable information ranging from security and reputation to bonuses, payment methods and customer support.
Our methods for evaluating bookmakers

Evaluating a bookmaker is not an easy task. There are several factors that need to be considered to ensure that the platform is safe, reliable and offers a high-quality experience to users.
To ensure a thorough and fair review, we use an approach based on expertise, experience and industry knowledge. Our evaluation is based on carefully selected criteria, which include:
- Security: The protection of user data and funds is a priority.
- Reliability: The reputation and history of the brand are analyzed.
- Odds: The odds offered are compared to the market.
- Betting range: The diversity of sports, markets and games available.
- Bonuses and promotions: Offers are evaluated for transparency and real benefit.
- Customer service: The quality and availability of customer support.
Each of these criteria will be discussed in detail throughout this article, so that you understand exactly how we reach our conclusions and understand how we rate bookmakers.
Our Rating System
Our team of experts uses a scale system to define the rating of bookmakers.
To achieve the “Excellent” rating, which is the top of our scale, the bookmaker must have the highest possible number of points in the categories we use for the rating.
That is, the more points the bookmaker obtains in all categories, the better ranked it will be.
Ratings and Scores Table
Rating | Score | Numerical Range |
---|---|---|
⭐️⭐️⭐️⭐️⭐️ | Excellent | 9 – 10 |
⭐️⭐️⭐️⭐️ | Great | 6 – 8 |
⭐️⭐️⭐️ | Good | 4 – 5 |
⭐️⭐️ | Fair | 3 – 4 |
⭐️ | Poor | 1 – 2 |
⭐️⭐️⭐️⭐️⭐️ Excellent (9 – 10)
A betting site rated as Excellent stands out in all aspects, offering a premium experience for users. These platforms have:
- Top-tier security and licensing, ensuring player protection.
- Extensive sports betting markets and competitive odds, allowing users to bet on various events with high potential returns.
- Generous bonuses and fair promotions, with low wagering requirements and transparent conditions.
- Seamless user experience, featuring a fast and intuitive interface on both desktop and mobile.
- Fast and diverse payment methods, including traditional banking, e-wallets, and cryptocurrency.
- 24/7 customer support, with fast response times via live chat, email, and phone.
- A well-developed mobile app, providing a complete betting experience on the go.
These betting sites are industry leaders, offering an unmatched experience for bettors.
⭐️⭐️⭐️⭐️ Great (6 – 8)
A Great betting site performs very well but may have minor areas for improvement. These platforms provide:
- Strong security measures and valid licenses from reputable authorities.
- A solid selection of sports and betting markets, though not as extensive as top-tier sites.
- Attractive bonuses and promotions, but with slightly stricter wagering requirements.
- Good website and app usability, though they may lack some advanced features.
- A variety of payment methods, but withdrawal times may be longer compared to top-rated platforms.
- Responsive customer support, although it may not be available 24/7.
These sites offer a reliable and enjoyable betting experience, but there is room for minor enhancements.
⭐️⭐️⭐️ Good (4 – 5)
A Good betting site meets basic expectations but lacks some features that enhance the user experience. These platforms typically have:
- A valid license, but the overall security infrastructure might be weaker compared to higher-rated sites.
- A decent range of betting options, but fewer markets and sometimes lower odds.
- Moderate bonuses and promotions, often with higher wagering requirements.
- A functional website, though it may be slower or less intuitive.
- Limited payment options or longer processing times for withdrawals.
- Customer support that can be slow or not always available.
While these betting sites are generally safe to use, they may not provide the most rewarding experience.
⭐️⭐️ Fair (3 – 4)
A Fair betting site has significant drawbacks that affect user experience and reliability. These sites often suffer from:
- A weak or unclear licensing status, making them less trustworthy.
- Limited sports betting markets and lower odds, reducing betting opportunities.
- Unappealing or difficult-to-claim bonuses, often with restrictive terms.
- A slow or poorly designed website, which can frustrate users.
- Few payment methods, with long withdrawal times and possible fees.
- Customer service that is slow to respond or only available during limited hours.
These betting sites may still be usable but should be approached with caution, as they lack many key features.
⭐️ Poor (1 – 2)
A Poor betting site is considered unreliable and risky for players. These platforms often display multiple red flags, including:
- No valid licensing or regulation, making them unsafe for users.
- A limited number of betting options, with unfavorable odds.
- No significant bonuses or deceptive promotional offers, with unfair terms.
- A poorly functioning website or app, full of glitches and slow performance.
- Restricted payment methods, with excessive fees and unreliable withdrawals.
- Unresponsive or non-existent customer support, making it difficult for users to get assistance.
Betting on these sites is highly discouraged, as they present serious risks to players’ funds and personal information.
In this article, you will also see
- How to compare different bookmakers efficiently: With the help of our exclusive tools and resources, you can analyze and compare the main betting platforms quickly and easily.
- The best bookmaker options for each type of bettor: Whether you are a beginner, an experienced bettor or an expert in a particular sport, we have gathered the necessary information for you to find the ideal bookmaker for your style.
- Valuable tips and strategies for online betting: Our experts share essential knowledge to help you increase your chances of success in online betting.
- How to avoid the most common mistakes among beginners: Here, you will have access to information and resources that will help you make smart and well-informed decisions about your bets.
Security and brand reputation
Security is one of the most critical aspects when choosing a bookmaker. A reliable platform must guarantee the protection of users’ personal and financial data, in addition to offering a fair and transparent gaming environment.
To facilitate the analysis of the security of the platforms, our experts have prepared a table with detailed criteria.
Security | Item Weight in Evaluation |
---|---|
License | 60% |
Responsible Gaming | 10% |
Market History | 20% |
Brand Reputation | 10% |
License
Also in the process of how we rate bookmakers one of the first things we check is whether the bookmaker has a valid license issued by a recognized regulatory authority, such as the Malta Gaming Authority (MGA), the UK Gambling Commission or the Gibraltar Regulatory Authority. The license guarantees that the platform operates within the laws and regulations of the sector, offering a safe and fair environment for users.
In addition, we check whether the bookmaker undergoes regular audits carried out by independent companies, such as eCOGRA or iTech Lbs, which certify the integrity of the games and the transparency of the operations.
See the table below for some gaming authorities that are considered completely trustworthy:
Gaming Authority Name | Country | License for Betting and Casino |
---|---|---|
Malta Gaming Authority (MGA) | Malta | Yes |
UK Gambling Commission | United Kingdom | Yes |
Curaçao eGaming | Curaçao | Yes |
Gibraltar Betting and Gaming Association | Gibraltar | Yes |
Responsible gaming
Responsible gaming is another essential criterion. We assess whether the bookmaker offers tools to help users control their gambling habits, such as deposit limits, self-exclusion and links to support organisations such as GamCare and Gamblers Anonymous.
In addition, the platform may offer the following responsible gaming features:
- Playing time limit: Allows users to set a maximum playing time per session.
- Self-exclusion: Offers the possibility of self-exclusion, where the player can block themselves for a period or permanently.
- Risk behaviour alerts: Notifications that alert players when their gambling behaviour is becoming excessive.
We also check whether the platform promotes awareness campaigns about the risks of compulsive gambling and has clear policies to protect minors.
Brand History and Reputation
Finally, we look at the brand’s history and reputation in the market. This includes researching user reviews, news about the company, and any incidents that may affect its credibility. A brand with a solid history and a positive reputation is always preferable.
In addition, we assess the transparency of the bookmakers regarding their business practices and customer service. Companies that maintain clear communication and resolve player issues quickly tend to inspire more trust.
For example, bookmakers that have been operating for decades tend to be more trustworthy than new or little-known platforms.
Bonuses and promotions

Bonuses and promotions are one of the main attractions for new users at bookmakers. However, not all offers are as good as they seem. That’s why we carefully evaluate each promotion to ensure that it is fair and beneficial to the user.
In the process of how we rate bookmakers we analyze the wagering requirements, expiration dates and general conditions of each offer, checking that they are realistic and affordable. Promotions with difficult to comply terms or excessive restrictions can be misleading, and our goal is to identify those that really add value to the player. In addition, we pay attention to the variety of bonuses offered, such as welcome bonuses, cashback and periodic promotions.
Our team of experts has done their best to conduct meticulous research and have created a comparison table to make each offer easier to understand.
Bonuses and Promotions | Item Weight in Evaluation |
---|---|
Does it offer a Welcome Bonus for Sports? | 30% |
Does it offer Exclusive Promotions for Bangladesh players? | 25% |
Does it have easy-to-fulfill bonus requirements? | 25% |
Does it offer Bonuses for Casino, Bingo, Poker? | 20% |
In our dedicated bonuses and promotions section, you will find:
- Detailed reviews of welcome bonuses: Discover the best offers aimed at new users, including cash bonuses, freebets and first deposit incentives.
- Active promotions: Stay up to date with the latest offers and special campaigns available at leading bookmakers.
- Freebets: Discover opportunities to receive free bets, which can be used to increase your chances of winning without compromising your balance.
- Affiliate programs: Discover how you can benefit from partnership programs, earning rewards by referring friends or sharing your experience with the platforms.
- Terms and conditions: Understand the details of each bonus before activating it, ensuring that you are aware of all applicable requirements and rules.
Sports Betting and Odds

For sports betting enthusiasts, odds and the variety of markets available for betting are crucial factors.
In the process of how we rate bookmakers in terms of odds, our experts have drawn up the following table:
Odds | Quantity |
---|---|
Odds above the market | 8 |
Odds at the market average | 6 |
Odds below the market average | 3 |
In addition, our experts have also highlighted the following correlating factors.
Competitive odds
The higher the odds, the higher the potential winnings. We compare the odds offered by different bookmakers on popular events such as football, basketball and tennis to ensure that you have access to the best opportunities.
Variety of markets
A good bookmaker should offer a wide range of sports and markets to bet on. This includes everything from major events such as the Premier League and NBA to less popular sports such as badminton and esports.
Betting conditions
We assess minimum and maximum betting limits, as well as payout policies. For example, some bookmakers may limit winnings on high-risk bets, such as accumulators.
Live streaming
The ability to watch live events directly on the platform is a major differentiator. We check the quality of the streams and whether they are available for most events.
Casino Games

We know that gamblers in Bangladesh are also passionate about casino games and our team of experts is dedicated to meticulously evaluating the best platforms so that you can enjoy this casino gaming experience to the fullest, with safety, reliability and fun guaranteed.
Evaluation criteria for online casinos
When we talk about how we rate bookmakers, this also includes the online casino section of the sites we analyze.
See below the main criteria used in the evaluation by our team specialized in online casino platforms in Bangladesh.
Game Variety
A good platform should offer a wide variety of games, including slots, blackjack, roulette, poker and more. We also look for live options, such as live roulette and live blackjack, which allow you to interact with dealers in real time. We also look for innovative game categories, such as crash games and game shows, which provide a different experience for players.
Software Providers
Reputable brands such as Microgaming, NetEnt and Playtech ensure high-quality games. We assess the reputation of the software providers and the integration of the games into the platform. Games developed by renowned studios offer advanced graphics, engaging animations and innovative mechanics, ensuring a more dynamic experience for users.
User Experience
Graphics, sounds and features that make the game more immersive are essential. We also look at the usability of the platform, including ease of navigation and the speed at which games load. An intuitive and well-organized interface improves the overall player experience, allowing them to quickly find their favorite games without difficulty.
Jackpots and prizes
Opportunities to win big are a big draw. We check whether the bookmaker offers progressive jackpots and whether prizes are paid out quickly and without complications. In addition, we analyze whether there are special promotions and tournaments that increase players’ chances of winning big rewards.
New games released constantly
Frequently updating the game catalog is an important differentiator. Platforms that launch new titles regularly keep the player experience fresh and exciting. We also evaluate whether the bookmaker provides previews of releases and collaborates with development studios to bring exclusive news.
Availability of games on mobile devices
Compatibility with smartphones and tablets is essential to ensure a fluid experience anywhere. We evaluate whether the platform offers an optimized mobile version or a dedicated app that allows quick and efficient access to games. We also check whether the games run without crashing and whether there is support for touch screens.
Casino Games | Item Weight in Evaluation |
---|---|
User Experience | 30% |
Compatibility with Mobile Devices | 25% |
Game Variety | 15% |
Renowned Software Providers | 15% |
Jackpots and Prizes | 10% |
New Games Released Frequently | 5% |
Payment methods

The variety and efficiency of payment methods are essential for a positive user experience. We evaluate bookmakers based on the following criteria.
Variety of options
A good platform should offer multiple payment options, including credit cards, e-wallets, bank transfers and cryptocurrencies.
Processing time
Fast and hassle-free deposits and withdrawals are essential. We check the average processing time for each payment method.
Minimum deposit
Accessible limits for all types of players are important. We assess whether the minimum deposit is reasonable and whether there are any associated fees.
Transaction security
Data protection and the use of encryption technologies are essential to ensure transaction security.
Fees and charges
We check whether the bookmaker charges fees on deposits or withdrawals and whether there are any hidden costs that could impact the player’s balance. Transparent platforms that clearly state all applicable fees are prioritized in our evaluation.
Payment Methods | Item Weight in Evaluation |
---|---|
Security and Reliability | 35% |
Fees and Charges | 25% |
Variety of Options | 20% |
Processing Time | 10% |
Minimum and Maximum Deposit | 10% |
Mobile app and usability

In the process of how we rate bookmakers, the ability to bet anywhere is essential.
That’s why we evaluate the quality of mobile apps and the usability of online platforms. See our evaluation criteria below, including a table at the end.
Intuitive interface
Easy navigation and user-friendly design are essential for a good user experience. We check whether the app is easy to use and whether all features are available.
Full functionality
All options available in the desktop version must be present in the mobile app. This includes sports betting, casino games, and payment methods.
Performance
The speed and stability of the app are essential. We check whether the app works without crashes and whether updates are regular.
Compatibility
Availability for iOS and Android is essential. We also check whether the app is compatible with different versions of operating systems.
Security and reliability
Protecting user data is a priority. We assess whether the app uses advanced encryption, two-factor authentication (2FA), and other security measures to ensure secure transactions and the privacy of player information.
Mobile Devices | Item Weight in Evaluation |
---|---|
User-Friendly and Intuitive Interface | 30% |
Fast Performance | 30% |
Compatible with Android System | 15% |
Compatible with iOS System | 15% |
Same Features as the Web Version | 10% |
Support

Efficient and accessible customer support is one of the most important criteria in our evaluation.
After all, on an online gaming and betting platform where bets and transactions are made daily, problems can arise at any time, and it is essential to have help available.
Our specialized team has separated below what is most important when it comes to customer support.
Support channels
Live chat, email, phone and social media are the main support channels we check.
Availability
24/7 support to resolve issues at any time is essential. We check whether the support team is available in different time zones.
Professionalism
A trained team prepared to help is essential. We evaluate the quality of responses and the ability to solve problems efficiently.
Response time
Fast and efficient responses are essential. We check the average response time for each support channel.
Effective problem resolution
In addition to speed, it is essential that support can actually solve users’ issues. We assess whether responses are complete, whether cases are adequately monitored and whether problems are resolved satisfactorily.
Customer Support | Item Weight in Evaluation |
---|---|
Live Chat Availability | 30% |
24/7 Support Across All Channels | 30% |
Effective Problem Resolution | 20% |
Response Time < 5 Minutes | 10% |
Professionalism | 10% |
Conclusion
In this guide, we have tried to detail the entire process of how we rate a bookmaker, detailing the rigorous and transparent method we use to evaluate bookmakers, providing bettors with reliable and up-to-date information to make informed decisions.
Our evaluation method is based on expertise, experience and industry knowledge, ensuring that you receive reliable and accurate recommendations. Our goal is to provide a complete and reliable analysis to ensure that bettors have the best possible experience.
Now that you know how we rate bookmakers, we hope you feel more confident in choosing the platform that best suits your needs. Remember to always bet responsibly and make the most of the opportunities that bookmakers have to offer. Good luck and happy betting!
Questions and Suggestions
If you have any questions or suggestions about our reviews, methodologies, scoring systems or any other aspect of our site, we would be happy to hear from you.
Our team is always on hand to help and improve your experience. Contact us via email. We are here to ensure that you have all the information you need to place your bets safely and in an informed manner.